a market for an ultra-luxury SUV from Rolls-Royce?

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a market for an ultra-luxury SUV from Rolls-Royce?

Postby BMW » March 23rd, 2014, 3:43 am

Is there really a market for an ultra-luxury SUV from Rolls-Royce?

That’s what the British automaker is contemplating, studying whether or not there’s a compelling business case to invest into such a vehicle. According to Peter Schwarzenbauer, the BMW board member in charge of the brand, long-term independent studies believe half of the world car market will be crossovers and SUVs. So naturally, Rolls-Royce is considering entering the market.

Most recently, rumors of a BMW X7 being built hinted that the platform could be shared with Rolls-Royce so that the British automaker could build its own SUV while subsidizing the development costs with a more mass market vehicle.


View more at http://www.autoguide.com/auto-news/2014 ... ation.html


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